DIRS.INFO The most relevant business & tech news

☆ When YouTuber Lizzy Capri pivoted away from kids' content, she took a big financial hit. She says it was worth it.
▼ + stars: | 2024-01-22 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

In early 2023, YouTuber Lizzy Capri felt trapped in "creator prison." Starting in 2017, Capri became known online as "Lizzy Sharer" (she became "Lizzy Capri" in 2019). In the world of influencers, having a "niche" — specific content geared toward a specific audience — is often praised as an asset. In March 2023, she published a video titled "Goodbye to the old Lizzy..." to announce her content would change. Lizzy CapriThe hard pivot was tough financiallyWhen she pivoted, Capri did it more for herself than for the business.

Persons: Lizzy Capri, she'd, Capri, she's, Lizzy Sharer, OnlyFans, I've, it's, Bryce Adams, Adams Organizations: Business, Mattel, — Locations: Capri, OnlyFans, States

☆ An OnlyFans creator shares how her 'marathon' livestream generated $60,000
▼ + stars: | 2023-09-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Bryce Adams and her team have been building an OnlyFans empire over the past two years. This story is available exclusively to Insider subscribers. Adams never shows her entire face in her public social-media content and reveals it only to her OnlyFans subscribers. The 'marathon' livestreamA particularly successful, albeit laborious, type of livestream has been the "marathon," a monthly show that lasts seven to eight hours. In September, just one marathon livestream made nearly $60,000, almost all of it through audience tips.

Persons: Bryce Adams, Adams, livestreaming —, it's, livestreaming, They've, Tippers, We're Locations: American

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ OnlyFans users spent more than $5 billion last year, as the number of creators surged 47%
▼ + stars: | 2023-08-24 | by ( Nathan Mcalone | ) www.businessinsider.com time to read: +3 min

OnlyFans users spent $5.6 billion on the platform in 2022, up from $4.8 billion in 2021. The total number of creators also hit 3.2 million in 2022, up 47% from 2.2 million in 2021. Gross payments made through OnlyFans increased about 17%, from $4.8 billion in 2021 to $5.6 billion in 2022. This represents the amount of money that fans are paying OnlyFans creators for photos, videos, chats, and more. AdvertisementAdvertisementThe total number of OnlyFans creators and fans has also continued to grow:The number of total creators was 3.2 million in 2022, up 47% from 2.2 million in 2021.

Persons: OnlyFans, Bryce Adams, Fenix, Leo Radvinsky, Radvinsky, Keily Blair, Ami Gan Organizations: Morning, Fenix, Bloomberg Locations: OnlyFans

☆ How to start an OnlyFans without followers, according to creators
▼ + stars: | 2023-07-06 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +8 min

Here's how to start building, promoting, and monetizing OnlyFans content, according to creators. Creators Insider spoke with said they'd found success cross-promoting their OnlyFans content on Twitter, Reddit, and TikTok, among other platforms. Subscriptions are the most basic option for creators looking to monetize their OnlyFans content. The remaining 10% of the accounts earnings comes from tips, which are another revenue stream for OnlyFans creators. See 3 examples of 'tip menus' from OnlyFans creators who shared their strategies for using them

Persons: OnlyFans, Chloe Sasha, it's, Anne, Bryce Adams —, —, Jay, Bryce Adams, Mrs, Robinson, they'd, Reddit, Farrah, Read, Morgan Edwards, Kitty K, Edwards, That's, Alanah Cole, Cole Organizations: OnlyFans, Twitter, YouTube Locations: OnlyFans

☆ How to get started on OnlyFans without followers, according to creators
▼ + stars: | 2023-04-24 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +7 min

Here's how to start building, promoting, and monetizing OnlyFans content, according to creators. Creators Insider spoke with said they'd found success cross-promoting their OnlyFans content on Twitter, Reddit, and TikTok, among other platforms. Subscriptions are the most basic option for creators looking to monetize their OnlyFans content. The remaining 10% comes from tips, which are another revenue stream for OnlyFans creators. Here's some recent coverage of OnlyFans creators who have built successful businesses after starting out as beginners on the platform:

☆ An Apple a day could keep the layoffs away
▼ + stars: | 2023-01-23 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

For many tech workers, however, this Lunar New Year was tainted with layoff anxiety. Apple is the only Big Tech company that hasn't conducted sweeping layoffs recently. Apple has long been a lone wolf among its Big Tech peers. The chart above shows how more tech workers were laid off in January 2023 than during the first half of 2022 combined. Read four of the memos in full here, from Google Chrome, Google Cloud, Google UK, and its Europe, the Middle East, and Africa offices.

☆ An OnlyFans creator who made $6.4 million in revenue shares her strategies for success
▼ + stars: | 2023-01-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Bryce Adams is an OnlyFans adult-content creator with more than 700,000 fans on three accounts. She shared her strategies for success and how she's approaching OnlyFans in 2023.Business in 2022 went "smashingly well," Bryce Adams, an adult-content creator, told Insider. Adams and her boyfriend, Jay — who both use stage names for privacy reasons — have been active on the subscription platform OnlyFans for two years. Bryce and Jay made their first million dollars within 10 months of their first post, and generated over $6.4 million in revenue in 2022 from OnlyFans alone. In addition to the adult content, Bryce and Jay regularly appear together sharing snippets of their routines, their workouts, their cats, and their meetups with friends.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

Search resuls for: "Bryce Adams"

9 mentions found